Audience development could be the single most important issue facing the performing arts sector. Paul Hamlyn Foundation partnered with Cleveland Foundation to commission a book about innovative audience-building strategies for the arts, written by respected evaluation consultant, Annabel Jackson.
This free book takes a broader view across the sector and focuses on the different parts of an organization and how they fit together.
Why you need to know: programming, artistic planning and direction, organizational, business and strategic planning
Download the book: Imagining Arts Organizations for New Audiences: Values and Valuing