The objective of this Request for Proposal is to receive proposals from interested respondents able to perform an admissions review and market research.
NSCAD has experienced enrolment declines during the past few years and wants to ensure that the University is offering the most modern, effective and relevant programming. NSCAD is at a timely point in the institution’s history with a newly launched strategic plan and an academic plan in progress. Anecdotally we believe that NSCAD has economic and cultural sector/creative economy impact, however we need detailed evidence of the impact. Our goal is to develop a new promotional and marketing narrative for NSCAD in line with the strategic plan.
The deliverables associated with this consulting engagement are three distinct but overlapping project components: admissions review, student recruitment target market analysis, and primary market research.
Access this bid on Merx here.