“One of the big impediments that charities face is that they are not outcomes-driven. They don’t know what their outcomes are, they don’t know how to measure them and they don’t know how to speak about them.”
“We need to change the frame from [our] need to sell to focusing on the customer’s need to buy.”
“It’s not just measuring afterward but predicting the outcomes… so we can make better decisions.”
Why you should read: strategic planning, outcomes and impacts.
Read the full article: “How charities can take their impact to the next level” Paul Attfield for The Globe and Mail; an interview with Jason Saul, the founder and chief executive officer of U.S.-based Mission Measurement.