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Exploiting Hidden Assets

ACCA member Debra Chandler shares an interesting article that poses a stimulating question: Is the arts sector missing out by not exploring intangible assets?

Author Patrick Towell, Golant MediaVentures, writes:
“Cultural, public and commercial value rarely comes from one type of asset… The hidden value almost always accrues from the effective exploitation of combinations of brand, collections of content, data about content, related intellectual property rights, relationships and organisational knowledge and skills.

“And understanding the creative components of your content or skills, as well as the creative aspirations of your users, customers and audiences, is the magic that makes what you do stand out from the crowd.”

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