Porch Light Consulting
Porch Light Consulting was founded in 2006 by Jennifer Murray. With 25 years of direct experience within the cultural industries, Jennifer felt a strong need to create a unique company tailored specifically to the needs of individuals, groups and companies who represent and service the cultural sector. The company provides marketing, strategic planning, research, and conference services to the cultural industries. Services include developing marketing plans and branding strategies; developing press materials and publicity campaigns; developing and executing advertising plans and promotional campaigns; and planning events and programs. In addition to coordinating an annual publishing conference, Jennifer has developed marketing training materials, and conducted a study of book publishing training in Canada and a gaps analysis. Porch Light Consulting�۪s clients include the National Reading Campaign, the Ontario Media Development Corporation (short-term marketing consulting to numerous small presses), Cultural Human Resources Council, Humber College, the City of Toronto (Doors Open Toronto), CARFAC Ontario (The Professional Association of Visual and Media Artists), Alameda Theatre Company, Toronto Writers�۪ Centre, Kegedonce Press, Public Energy (Peterborough New Dance), Canadian Journalist for Free Expression, Work in Culture, Inroads: The Canadian Journal of Opinion, the Ontario Music Centre (CAMMAC), and ABC Canada Literacy Foundation. Jennifer is a faculty member of the Humber College Creative Book Publishing Program. Jennifer is a senior professional with over 25 years of experience in marketing and communications for the cultural industries. She was Vice President of Marketing at Kids Can Press and Director of Marketing at Penguin Group (Canada). Before joining Penguin, Jennifer held senior marketing and communications positions at the Ontario Science Centre, and worked as Publicity and Promotion Manager at James Lorimer & Company, Publishers, and Project Coordinator at Merritt Publishing.