ACCA Consultant

Cate Proctor

Principal | Founder | Author

Company Name

Proctor Shift Consulting





Business Phone


Consulting Goals

I lead or work with partners in all aspects of the cultivation, research, analysis, planning and reporting processes involved with consulting work. Collectively, we compile and transfer knowledge to clients supporting evidence-based decision-making for substantive outcomes. PSC seeks to activate unexpected, holistic values that strengthens arts sector development -- and attracts both interest and curiosity!

Your Experience

Consulting Contracts (since 2021): PAL Ottawa - consultant, business development & project manager, fundraising manager. Working with PAL Ottawa since 2021 (and currently) to facilitate "PAL Place" an affordable housing complex for senior artists and arts workers. Ottawa International Jazz Festival - support the hiring process of a new executive director - over a 4-month period. SPARC (Supporting Performing Arts in Rural and Remote Communities): presenter for an Expert Chat (online) plus in-person panelist discussions supporting arts sector development tied to municipal governments. Arts Consultants Canada mentorship program, sharing knowledge and lesson with a new consultant entering the field - over a 6 month period. Propeller Dance's (disability arts) general operations, fundraising and project implementation of the Digital Disability Dance Network (pan Canadian) project over a 1.5 year period. Canada Council Canadian Public Arts Funders (CPAF) report writer. Online research facilitator for Arts Pond's Digital ASO regional gatherings.,

Biographical Info

Cate's career in the non-profit arts sector spans more than 20 years. In 2017 she received a sesquicentennial award from MP Mona Fortier for her dedication to the arts sector. She has held influential roles at performing arts venues and festivals and studied the intersectionality of arts, business and arts sector development within her MBA Signature Project. Cate is a highly effective in partnership development (business / arts / non-profit sectors), strategy (operations, communications, public relations), revenue generation, and meeting facilitation. She has a keen interest in activating readily available resources in creative ways. She is highly effective in connecting with others and develops compelling presentations for conference audiences, university milieus, and keynote appearances. Her privilege is working with arts organizations to support sector development including: disability arts, performing arts, contemporary visual arts, artist co-operatives, arts service organizations, provincial and national funding agencies, municipalities, and affordable housing opportunities. She published ‘Leverage the Arts Ecosystem to Influence Local Prosperity’ © 2020, a book filled with insights and tactics to activate partnerships among arts administrators, artists, policy makers, business, and local community builders. (It ranked #17 in January 2022 on Amazon!) Content includes case studies, advocacy and public relations tools to cultivate positive results, locally! Quote from a reader, "If I had this book when I was teaching, it would be compulsory reading for my students." Cate is inaugural (past) Co-Chair and current member of Mass Culture's Research Working Group, member of Ottawa Arts Council, member of PAL Ottawa. A lifelong learner, in the Fall of 2023, she completed a course on 'evaluation design and implementation' that supports arts organizations' planning and sustainability. The course was offered through the University of Leeds' Centre for Cultural Value.

Year consulting practice established


Primary Clients

Cultural Not-For-Profit, Municipalities, Federal or provincial government departments, Funding agency, Arts Service Organizations, Festivals / presenters

Consulting Specialization

Anti-Racism, Diversity, Equity, Inclusion, Capital projects (feasibility studies), Disability arts, Evaluation and benchmarking, Facilitation, Fundraising (operations), Organizational change, Strategic planning, Venue management

Frequent Disciplines

Literary arts and publishing, Performing arts, Visual arts and crafts, Multi-disciplinary