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Cate Proctor

Principal | Founder | Author

Company Name

Proctor Shift Consulting





Business Phone


Biographical Info

Cate's career in the non-profit arts sector spans more than 20 years. In 2017 she received a sesquicentennial award from MP Mona Fortier for her dedication to the arts sector. She has held influential roles at performing arts venues and festivals and studied the intersectionality of arts, business and arts sector development within her MBA Signature Project. Cate is a highly effective in partnership development (business/arts sector/community bridging), strategy (operations, communications and public relations), revenue generation, and meeting facilitation. She has a keen interest in stakeholder capitalism, social enterprise, and activating readily available resources in creative ways. She is highly effective in public relations and relationship marketing, and develops compelling presentations for conference audiences, university milieus, and keynote appearances. Her privilege is working with arts organizations in the disability arts, national performing arts, contemporary visual arts, artist co-operatives, arts service organizations, provincial and national funding agencies, municipalities, and an affordable housing service organization. She published ‘Leverage the Arts Ecosystem to Influence Local Prosperity’ © 2020, a book filled with insights and tactics to activate partnerships among arts administrators, artists, policy makers and all forms of community builders. (It ranked #17 in January 2022 on Amazon!) Content includes case studies, advocacy and public relations tools to cultivate positive results, locally! Quote from a reader, "If I had this book when I was teaching, it would be compulsory reading for my students." Cate is past Co-Chair and current member of Mass Culture's Research Working Group, member of Ottawa Arts Council, member of PAL Ottawa, and mentors arts administrators through shared knowledge and resources.

Year consulting practice established


Primary Clients

Cultural Not-For-Profit, Municipalities, Funding agency, Arts Service Organizations, Festivals / presenters

Consulting Specialization

Disability arts, Facilitation, Fundraising (operations), Grant and proposal writing, Public participation / engagement / consultation, Research, Strategic planning, Venue management

Frequent Disciplines

Performing arts, Visual arts and crafts, Multi-disciplinary