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Cate Proctor

Principal | Founder | Author

Company Name

Proctor Shift Consulting





Business Phone

613.612.7671 (cell)

Biographical Info

Cate Proctor MBA is based in Gatineau, Quebec with a career in the non-profit arts sector spanning more than 20 years. Experience draws from director roles at performing arts venues and festivals as well as production and communications roles at municipal and television broadcast milieus. Cate effectively combines her creative thinking skillset to build solutions for business, administration, event and partnership activities. She studied the intersectionality of arts, business and arts sector development within her MBA Signature Project. She established Proctor Shift Consulting, grounded in academic findings, to advance these efforts. Cate is a highly effective in partnership development (business/arts sector/community bridging), strategy (operations, communications and public relations), revenue generation, and meeting facilitation. She has a keen interest in stakeholder capitalism, corporate social responsibility (CSR), board governance and creating new models that reach across sectors, disciplines and operational partnerships that generate opportunity for artists and the arts ecosystem overall. Her background in marketing and communications supports applied knowledge in public relations, relationship marketing, and non-profit operations. Compelling workshops and talks inform conference audiences, university milieus, and keynote appearances. Clients include: Canadian Public Arts Funders (CPAF) - Secretariat of Canada Council for the Arts, National Arts Centre, Canadian Arts Presenting Association (CAPACOA), Canadian Dance Assembly, Propeller Dance, Ottawa Cultural Alliance, Creative PEI, Music PEI, this town is small inc., Artisans on Main, Tourism East (PEI), Atlantic Canada Opportunities Agency (ACOA), and others. Her company published ‘Leverage the Arts Ecosystem to Influence Local Prosperity’ © 2020, a strategic guide filled with insights and tactics to build partnerships among arts administrators, artists, and community builders. Content includes case studies, advocacy and public relations tools to cultivate positive, local results. Cate also supports the arts sector as Co-Chair of Mass Culture's Research Working Group, Ontario (East) facilitator for Arts Pond's national Digital ASO project, member of Ottawa Arts Council, Board member of Evolution Theatre, and she mentors arts administrators through shared knowledge and resources.

Year consulting practice established


Primary Clients

Cultural Not-For-Profit, Municipalities, Funding agency, Arts Service Organizations, Individuals, Festivals / presenters

Consulting Specialization

Disability arts, Facilitation, Fundraising (capital), Municipal cultural planning, Organizational change, Public participation / engagement / consultation, Research, Strategic planning

Frequent Disciplines

Performing arts, Visual arts and crafts, Multi-disciplinary



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