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Cate Proctor

Principal / Founder

Company Name

Proctor Shift Consulting





Business Phone

613.612.7671 (cell)

Biographical Info

Cate Proctor (MBA) is based in Ottawa, Ontario with a career in the non-profit arts sector spanning more than 20 years. From executive/managing director roles at performing arts venues and festivals, to production and communications roles at municipal and television broadcast milieus, Cate effectively combines business, administration, event and partnership skills to deliver positive results. She leveraged her MBA Signature Project to study the intersectionality of arts/business and arts sector development, and established Proctor Shift Consulting, an evidence-based practice, to advance these efforts. In addition to areas of specialization listed in this profile, Cate is a highly effective in partnership development (business/arts sector bridging), corporate social responsibility (CSR), board governance, revenue generation techniques, and meeting facilitation. Her background in marketing and communications supports applied knowledge in public relations, relationship marketing, and non-profit operations. Compelling workshops and talks inform conference audiences, university milieus, and keynote appearances; her past and current research findings continually infuse her work. Clients include: National Arts Centre, Canadian Arts Presenting Association (CAPACOA), Canadian Dance Assembly, Propeller Dance, Ottawa Cultural Alliance, Creative PEI, Music PEI, this town is small inc., and others. Her company is proud to publish ‘Leverage the Arts Ecosystem to Influence Local Prosperity’ © 2020, a handy partnership guide for arts administrators and community builders. Readers glean partnership development tactics, advocacy tools, and public relations measures to cultivate positive, local results. Cate’s own CSR initiatives include the Canadian Arts Coalition’s Arts Policy Working Group, leading a discussion paper entitled 'Artists as Central to the Sector', informing arts policy and arts sector development. She is a contributing member to Mass Culture, Arts Pond, the Ottawa Arts Council, Evolution Theatre, while mentoring arts administrators through shared knowledge and resources.

Year consulting practice established


Primary Clients

Cultural Not-For-Profit, Funding agency, Arts Service Organizations, Individuals, Festivals / presenters

Consulting Specialization

Audience development / engagement, Fundraising (capital), General / operational management, Organizational change, Public participation / engagement / consultation, Public relations, Research, Strategic planning

Frequent Disciplines

Performing arts, Visual arts and crafts, Multi-disciplinary



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