Principal / Founder
Proctor Shift Consulting
Cate Proctor, MBA Proctor Shift Consulting Cate Proctor, Principal and Founder of Proctor Shift Consulting, has worked in and contributed to the arts and cultural sector for more than 20 years. Her roles include senior manager in performing arts venues, artistic hubs, and at performance festivals as well as communications and production roles in municipal and broadcast milieus. She has combined her passion for the arts with her business knowledge to improve financial results and take unstable arts organizations into profitability. She took advantage of her MBA (Master of Business Administration) research and evidence-based training to further arts sector development. She established Proctor Shift Consulting (formerly Proctor Group Consulting) to support these efforts. Her company is preparing to publish Leverage The Arts Ecosystem in early 2020. This handbook effectively helps readers navigate critical drivers and intersecting relationships within the arts ecosystem. It is a partnership guide for arts administrators and community builders based on practical experience and academic research. The book guides partnership development, provides advocacy tools and outlines public relations considerations to support arts administrators. Within her evidence-based practice she promotes and advocates for greater understanding of the arts and cultural sector's fundamental socio-economic value to our society. She is based in Ottawa, Ontario. (Her new website is under development will be published in early 2020 - www.proctorshiftconsulting.com.) Areas of Specialization: • Strategic Planning / Operations - presenting connected, holistic plans and benefits for multiple stakeholders • Partnerships and Creative Engagement Consultation • Business Sector / Arts Sector Bridging - enhanced CSR through relationship marketing practice • Public Speaking / Professional Workshops / Meeting Facilitation • Marketing/Communication Strategies - public relations, writing, planning, implementation • Evidence based results - informed by academic research * Publisher Cate has held Board Director positions with: Cultural PEI (now Creative PEI), Music PEI, this town is small Inc. (artist-run, contemporary visual arts) and currently with Evolution Theatre. She holds membership in Mass Culture and is an active member of the Canadian Arts Coalition’s Research and Policy Committee, leading research and development in areas referencing artists' central role within the sector.
Year consulting practice established
Cultural Not-For-Profit, Municipalities, Federal or provincial government departments, Arts Service Organizations, Individuals, Festivals / presenters
Audience development / engagement, General / operational management, Governance, Organizational change, Public relations, Research, Strategic planning, Venue management
Performing arts, Visual arts and crafts, Multi-disciplinary