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Nathalie Courville


Company Name





Business Phone

(514) 678-2163

Biographical Info

Ms. Courville is a recognized expert in strategic planning, mainly in the field of culture, tourist attractions and events, where she has worked for more than 35 years. Ms. Courville has founded two communication agencies and held various senior positions in cultural and event organizations over the years ( For many years, she has offered strategic advice to various cultural structures, associations or event organizations of all types. Ms. Courville has just taken over the presidency of ArtExpert, a company with which she has worked for many years. She takes the guides of the team of experts surrounding the company and adds her particular expertise in communication, marketing, financing and brand strategies. His international experience and his skills in digital marketing also enrich the present expertise. Ms. Courville is an associate professor at the Arts Management Chair at HEC Montréal and a lecturer for the DESS and the master's in management of cultural organizations since 2007. She is also a visiting professor in event management, marketing and event financing. at the Institute for Advanced Studies in Social Communications in Brussels (IHECS Academy) and at the Brussels management school, ICHEC, for the cultural management program C-Ship. So far, she has trained and helped thousands of students and professionals to develop their skills in management, marketing and private finance in Canada and Europe. In recent years, she has combined teaching with her work for various festivals and event organizations in Switzerland, France and Belgium. She is now back in Quebec and has been leading ArtExpert since August 1, 2022. His first book, “Creating winning partnerships, from sponsorship to strategic alliances”, was published in August 2015 by Transcontinental.

Year consulting practice established


Primary Clients

Cultural Not-For-Profit, Cultural For-Profit, Municipalities, Federal or provincial government departments, Festivals / presenters

Consulting Specialization

Audience development / engagement, Business planning, Capital projects (feasibility studies), Digital, Evaluation and benchmarking, Festivals and events management, Fundraising (capital), General / operational management, Governance, Marketing / social media / communications, Municipal cultural planning, Project management, Public policy, Strategic planning,

Frequent Disciplines

Film and broadcasting, Literary arts and publishing, Media arts, Museums and heritage, Performing arts, Visual arts and crafts, Multi-disciplinary


English, French