Simon Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won’t truly buy into a product, service, movement, or idea until they understand the WHY behind it.

Start With Why shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way — and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

ACCA’s Book Club is open to arts consultants and arts administrators who can manage the time to read a few books about non-profit management, leadership and adventures in the arts. You are welcome to join us for one or all of our meetings, depending on your schedule and your interest in a particular book.

There is no charge for ACCA members to participate. Non-members of ACCA are welcome for a $10 fee payable online previous to the book club meeting.