In the past two years, 2b has taken steps to improve its digital maturity in a variety of areas. A
new responsive website with a portal for interested presenters strengthens our engagement
with audience and stakeholders. Updated database and newsletter systems will improve the
way we track information about our target audiences and will give us new insights. A change to
our digital filing system streamlines internal processes. Livestreaming events and
performances allows 2b to disseminate its work via a new medium to more audiences.
To date, 2b’s digital strategy has been more responsive than proactive. We have addressed our
most urgent digital needs without taking the time to step back to consider how to best align our
digital strategy with our broader organizational priorities. By conducting a digital needs
assessment, we hope to identify digital opportunities and hone in on specific digital goals for
2b.
This digital needs assessment will coincide with a strategic planning process conducted by arts
consultant Barbara Richman (scheduled to begin September 2019 and to be completed in 2020,
prior to 2b’s year end in August 2020). It is our intention to finalize our digital needs assessment
before the strategic plan is complete to ensure that its findings can be incorporated into the
final strategic plan. We feel that beginning the digital needs assessment around the same time
as the strategic planning process would be advantageous as we will have the company’s
broader goals front of mind.
Please read our attached full length Request for Proposals for information on what we require and how to apply.
Download RFP
Closing date: 07/27/2019